Become a local favourite.

List your products at wholesale prices and connect with verified retailers across India. Set your pricing, minimum orders and shipping terms and get a clear view of your fees and expected earnings before each wholesale order.

ayu packs held up in the Any Minute store
ayu, one of our own brands

Why Any Minute Wholesale

Your wholesale business, in one place

A straightforward start

Create your account, submit your business details and add your catalogue for review.

Your price, your terms

You set the wholesale price, minimum order, case size, dispatch time and the cities you ship to.

Know your margins

Set the retailer’s margin and know exactly what you receive before you list it.

Prepare for retailer discovery

Build your wholesale catalogue ahead of retailer ordering opening.

One clear 6% fee

Free registration and zero listing fees. No monthly subscription or hidden cost, just 6% on each order.

Margin calculator

See your numbers before you list

Shops stock brands that leave them a fair margin. Try your MRP and wholesale price to see what the retailer makes and what you receive.

Retailer’s margin
30%
Healthy: shops look for 20% or more
Any Minute Wholesale fee (6%)
₹16.74
per unit, on fulfilled orders
Remaining product value
₹262.26
per unit · ₹3,147.12 per case of 12

Before GST on products and on our fee. Shipping is agreed separately. Remaining value is not profit or final bank settlement.

How it works

Before you begin

  1. 01

    Approval within 3 working days

    We review your registration. Once approved, your products go live on Any Minute Wholesale.

  2. 02

    Free registration. One clear fee.

    We charge flat 6% on wholesale orders, with no hidden platform charges.

  3. 03

    Get ready for launch

    Brand onboarding is open. Register and get approval before our retailer ordering launches.

Questions

What brands ask us

Who can sell on Any Minute Wholesale?

Registered Indian D2C brands with GSTIN, PAN and a bank account. Food brands also need an FSSAI licence. We review every brand and every listing before it goes live.

Do I need a distributor?

No. Retailers order from you directly on Any Minute Wholesale, and you ship from your own warehouse.

What does it cost?

6% of the wholesale product value on each fulfilled order, excluding product GST and separately charged freight. Registration and listing are free, with no monthly subscription and no mandatory ad spend.

Who sets the price and minimum order?

You do. Set your wholesale price, minimum order, case size and dispatch time for every product.

Get started

Talk to our brand team

Tell us about your products and we shall call you to assist.

Ready now? Create your brand account

Request a call

We reply within 2 working days.