How it works

Every good brand, in every shop.

Brands list at wholesale prices. Retailers order with confidence. Brands ship straight to the shop.

The Any Minute Retail store in Delhi
Built on what we learned running our own store in Delhi.
  1. 01

    Brands list

    Verified D2C brands set wholesale prices, minimum orders and case sizes for every product.

  2. 02

    Retailers order

    Verified retailers discover new brands and order case packs, online or on WhatsApp.

  3. 03

    Brands ship

    Orders go straight from the brand’s warehouse to the shop, with a GST invoice.

  4. 04

    Shops reorder

    What sells gets reordered in a tap. Brands grow shop by shop, city by city.

An Any Minute team member helping a customer in the store

Trust on both sides

Verified brands. Verified retailers.

Retailers know every brand is real and every listing is checked. Brands know every order comes from a registered business.

  • Every brand verified before it can sell
  • Every retailer verified by GSTIN
  • Every listing reviewed before it goes live
  • Low minimum orders, set by each brand

For brands

Sell across India

Reach verified retailers without distributors. One clear 6% fee on orders.

For retailers

Try new brands without the risk

Trade prices, low minimum orders and a GST invoice on every order. Free to join.

Questions

What people ask us

Who owns the stock?

The brand, until it ships. Brands keep stock in their own warehouses and ship each order directly to the retailer.

What does it cost a brand?

6% of the wholesale product value on each fulfilled order. Free registration and listing, no monthly fee and no mandatory ad spend.

What does it cost a retailer?

Nothing to join. Retailers pay the brand’s wholesale price, with a GST invoice on every order.

How do retailers try a new brand safely?

Start small with low minimum orders. Credit and free pickup of unsold stock on first orders are coming soon.