Our experience
It all started with a neighbourhood store.
We operated our own supermarket in Delhi, worked with brands, managed inventory, replenished stock and served our neighbourhood customers. We were keen to onboard trending online brands to fulfil our customers’ demand but struggled to source them. That inspired us to build Any Minute Wholesale, a simpler way for brands and retailers to connect, scale and grow together.
The store, in numbers
A store that taught us plenty.
A neighbourhood supermarket, run like a modern retailer. Behind every shelf were products to choose, suppliers to work with and customers to understand. It showed us what sells, what doesn’t, and why.
- 11,000
- SKUs managed
- 6,000
- memberships
- 215
- vendors
- 15
- team members
- ₹5.5 cr
- annual revenue
From the store we ran
Inside the store we ran
Where we learned what brands need to sell, and what shops need to say yes to a new brand.
The store
Our own supermarket in Delhi, open every day from 2023 to 2025.
On the floor
Our team helped customers find the brands they came for.
Every aisle
New D2C brands beside household names, faced neatly at eye level.
Our team
The team behind the store
This team received, checked, shelved and managed every product in our store, every day. That experience is what we bring to every brand and retailer on Any Minute Wholesale.
Our brands
Value-specific brands, born on our shelves
Brands we built ourselves for the needs we saw every day in the store.
Home care
ClayGo
Clean well. Live light.
Whole foods
Ayu Superfoods
Rich in nutrients, naturally satisfying.
Perfumes
Piano
Eau de parfum, starting with Dreams.